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Research papers

Research on in-store commercial radio

The purpose of the research was to collect data on the effect of in-store advertising through the Supersound system, and so to provide an answer to the question whether the large scale introduction of this system would be useful.

Catalogue: Seminar 1971: Below-The-Line Activities
Author: Emile M. C. van Westerhoven
June 15, 1971
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Citation

van Westerhoven, E. M. (1971a, June 15). Research on in-store commercial radio. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/research-on-in-store-commercial-radio